Hollywood Latisse Event Raises $1 Million for Make-A-Wish

At a star-studded Hollywood charity event, Allergan announced the ‘Latisse Wishes” campaign, and pledged one million dollars to charity. Big name celebrities like Brooke Shields, Marisa Tomei and Mandy Moore were in attendance to show their support for Make-A-Wish, the non-profit organization known for granting the wishes of suffering children.

Latisse is Allergan’s latest offering and the first drug to be approved by the FDA for the treatment of hypotrichosis, a condition characterized by inadequate eyelashes. The Latisse Wishes campaign was launched by Allergan with a $500,000 initial contribution to Make-A-Wish.

Hollywood beauty expert and participant Anastasia Soare enthusiastically expressed her support, saying “I constantly work to help make women’s beauty wishes come true, and now we can help children’s wishes come true through the LATISSE™ Wishes campaign.”

It’s no coincidence that the Make-A-Wish foundation was chosen as a beneficiary for Allergan’s campaign; the superstitious tradition of “blowing on an eyelash to make a wish come true” provides a clever marketing strategy, and now backs it with philanthropy.

The campaign is encouraging consumers to help double the donation amount by visiting www.Latisse.com and registering their support. From now until the end of the year, Allergan will donate 5 dollars for each new registration, up to one million dollars.

Latisse is now available in Las Vegas; call our office for more info.